Privacy Policy for Crafted Media Lab


Effective Date: April 18, 2025

At Crafted Media Lab (“we,” “us,” or “our Company”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website craftedmedialab.com (the “Site”), engage with our digital marketing services, or interact with our advertisements. This policy applies to all users of our Site and services, including clients and website visitors.

By using our Site or services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Site or services.


1. Information We Collect

We collect the following types of information:


a. Personal Information

  • Contact Information: Name, email address, phone number, or mailing address provided through contact forms, newsletter sign-ups, or client inquiries.
  • Account Information: Username, password, or other details if you create an account with us.

b. Non-Personal Information

  • Browsing Data: IP address, browser type, operating system, device information, and pages visited, collected via cookies, pixels, or similar technologies.
  • Usage Data: Interactions with our Site or ads (e.g., clicks, time spent on pages, ad impressions).
  • Analytics Data: Aggregated data about user behavior, such as traffic sources or campaign performance, collected through tools like Google Analytics.

c. Information from Third Parties

  • We may receive data from third-party platforms (e.g., social media, ad networks) when you interact with our ads or campaigns, such as demographic information or interests.

2. How We Collect Information

We collect information through:

  • Forms: When you fill out contact forms, sign up for newsletters, or request services.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and pixels to track browsing behavior and serve targeted ads. See our Cookie Policy (#cookie-policy) for details.
  • Analytics Tools: Third-party tools like Google Analytics collect data about Site usage.
  • Advertising Platforms: Platforms like Google Ads or Facebook Ads provide data on ad interactions.
  • Client Interactions: Information you provide during consultations or service agreements.

3. How We Use Your Information

We use your information to:

  • Provide and improve our digital marketing services, such as creating targeted ad campaigns or optimizing websites.
  • Communicate with you, including responding to inquiries, sending newsletters, or providing service updates.
  • Analyze Site performance and user behavior to enhance user experience.
  • Deliver personalized advertisements through platforms like Google Ads, Facebook Ads, or affiliate networks.
  • Process payments and manage client accounts.
  • Comply with legal obligations, such as tax reporting or responding to data requests.
  • Protect against fraud, unauthorized access, or security threats.

4. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), we process your data based on:

  • Consent: For non-essential cookies, targeted ads, or newsletter subscriptions.
  • Contract: To fulfill service agreements with clients.
  • Legitimate Interests: For analytics, Site improvement, or fraud prevention, where our interests do not override your rights.
  • Legal Obligation: To comply with applicable laws.

For residents of the European Economic Area (EEA), when transferring data internationally, we implement Standard Contractual Clauses or other appropriate safeguards to ensure GDPR compliance. Contact us at hello@craftedmedialab.com for more details about these safeguards.

5. Sharing Your Information

We may share your information with:

  • Service Providers: Third-party tools like Google Analytics, Mailchimp, or payment processors that help us operate our Site and services.
  • Advertising Partners: Ad platforms (e.g., Google Ads, Facebook Ads) for targeted advertising or campaign analytics.
  • Affiliates: Partners in affiliate marketing programs, if applicable.
  • Clients: Aggregated or anonymized data may be shared with clients to report campaign performance.
  • Legal Authorities: If required by law, such as in response to a subpoena or regulatory request.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity.

We do not sell your personal information to third parties, but some data sharing (e.g., with ad networks) may be considered a “sale” under the California Consumer Privacy Act (CCPA). See Your Rights (#your-rights) for opt-out options.


6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze Site usage, and deliver personalized ads. Cookies may include:

  • Essential Cookies: Necessary for Site functionality (e.g., session management).
  • Preference Cookies: Store your settings (e.g., language preferences).
  • Analytics Cookies: Track Site performance and user behavior.
  • Marketing Cookies: Enable targeted ads and campaign tracking.

You can manage cookie preferences through our cookie consent banner or browser settings. For more details, see our Cookie Policy (#cookie-policy).


7. Your Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal data.
  • Rectification: Correct inaccurate or incomplete data.
  • Deletion: Request deletion of your data, subject to legal obligations.
  • Restriction: Limit how we process your data.
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing for marketing or legitimate interests.
  • Withdraw Consent: You may withdraw your consent at any time, such as unsubscribing from emails or managing your cookie preferences. Withdrawing consent does not affect the lawfulness of any processing conducted prior to withdrawal.
  • California Residents (CCPA): You have the right to request access, deletion, and opt-out of sale or sharing of your data. You can exercise these rights by contacting us at hello@craftedmedialab.com.

To exercise your TCCPA rights, contact us at hello@craftedmedialab.com (mailto:hello@craftedmedialab.com)]. We will respond within 45 days (extendable to 90 days for complex requests).


8. Data Security

While we implement robust security measures including encryption, secure hosting, and regular reviews of our security practices, please remember no transmission of data online is ever completely secure. We will notify you and relevant authorities of any data breach as required by law.


9. Data Retention

We retain your data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal, regulatory, or internal business requirements. Specifically:

  • Contact Information (from forms and inquiries): Retained for up to 2 years from the last communication or engagement unless you request earlier deletion.
  • Account Information: Retained for the duration your account is active and for up to 2 years following inactivity or account closure, to manage client records or resolve any outstanding matters.
  • Analytics and Browsing Data: Retained in aggregated, anonymized form for up to 26 months, consistent with standard Google Analytics retention practices.
  • Client Data: Stored securely for the duration of our contractual relationship, plus up to 5 years thereafter to comply with legal obligations, accounting purposes, or to address any post-contractual inquiries or claims.
  • Payment Information: Retained only for as long as required to complete transactions and comply with financial reporting and legal obligations, typically up to 7 years for accounting and tax purposes.

You may request deletion of your personal data at any time, subject to our legal obligations or internal business needs.

10. International Data Transfers

If you are outside the United States, your data may be transferred to and stored in the US or other countries. For EEA residents, we use safeguards like Standard Contractual Clauses to ensure compliance with GDPR.


11. Children’s Privacy

Our services are not intended for use by individuals under the age of 13. We do not knowingly collect or solicit personal information from anyone under 13 without parental consent. If you believe we have collected such information inadvertently, please contact us immediately at hello@craftedmedialab.com so we can remove it promptly.


12. Third-Party Links

Our Site or ads may contain links to third-party websites (e.g., client sites, ad platforms). We are not responsible for their privacy practices. Review their privacy policies before sharing information.


13. Do Not Track Signals

Our Site does not currently respond to “Do Not Track” signals. However, you can opt out of targeted advertising through our cookie settings or ad platform preferences.


14. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. If we make significant changes, we will notify you clearly via email or prominent notifications on our website before the changes take effect, providing you with an opportunity to review the updated terms. The updated policy will take effect upon posting, with the new “Effective Date” noted above.


15. Contact Us

For questions, concerns, or to exercise your rights, contact us at:

  • Email: [privacy@youragency.com (mailto:privacy@youragency.com)]
  • Address: [Your Agency Address, City, State, ZIP]
  • Phone: [Your Agency Phone Number]

For EEA residents, direct GDPR-related inquiries to hello@craftedmedialab.com.


16. Cookie Policy

a. Types of Cookies

  • Essential: Enable core Site functionality.
  • Preference: Save your settings for a better experience.
  • Analytics: Help us understand Site usage (e.g., Google Analytics).
  • Marketing: Support targeted ads (e.g., Facebook Pixel, Google Ads).

b. Managing Cookies

  • Use our cookie consent banner to opt in or out of non-essential cookies.
  • Adjust browser settings to block or delete cookies.
  • Opt out of targeted ads via platforms like Google Ads Settings or Facebook Ad Preferences.

c. Third-Party Cookies

Some cookies are set by third parties (e.g., Google, Facebook). Their privacy policies govern their use of your data.

Refusing non-essential cookies will not impair your access to core website functionality but may limit some enhanced features or personalized experiences.